A shift from traditional automotive photography to cutting-edge digital production, MINIWOOD enabled MINI to deliver personalized, immersive experiences while maintaining efficiency and brand excellence in the automotive market.

MINIWOOD is a groundbreaking virtual production studio for BMW's 2024 MINI relaunch, combining Unreal Engine with automated workflows to create scalable content for three new models (all-electric Cooper, Countryman, and Aceman). The system features a user-friendly web interface and Universal Scene Description workflow that enables producers to generate everything from still images to full product films from a single modular setup, with distinct virtual worlds tailored to each model's character. This innovative solution streamlined production for all 12 new MINI variants across global markets, delivering cost-effective, personalized content while maintaining brand consistency across all channels.